Veriad

Google / Reach people where they search, watch, and shop

Bring your brand to the places people turn to every day.

From a search for answers to a favourite YouTube creator, Google is part of everyday life at extraordinary scale. Veriad brings Search, YouTube, Shopping, and Display into one plan, helping your team turn that reach into results.

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The opportunity

Everyday attention. Extraordinary scale.

5T+

Google searches every year

Google internal data · January 2025 ↗
200B+

Average daily views on YouTube Shorts

YouTube for Press · accessed September 2026 ↗
#1

YouTube’s rank in U.S. streaming watchtime

Nielsen · January 2026, via YouTube ↗

Search volume, video views, and watchtime describe platform activity, not unique people or available ad reach. Sources and reporting periods are shown for each figure.

Use cases

Make more of your
Google campaign.

Turn specific searches into your next customer.

Reach people searching for exactly what you offer. Veriad connects specific keywords and buying intent with relevant ads and landing pages, focusing your Search budget on the queries most likely to convert.

Campaign

Tell a story people want to be part of.

Build awareness and give people a reason to care about your brand, before they are ready to buy. Veriad helps shape your YouTube plan around the story, audience, and formats, from Shorts to longer video, so your creativity builds recognition and interest.

Creative

Put your products in front of people ready to buy.

Turn product interest into purchases with Shopping ads that show what you sell, what it costs, and where to buy it. Veriad connects your product feed, stock, margins, and budget so you can focus investment on the products that drive profitable conversions.

Planning

Explore the suite of tools

Team discussing a plan around a shared workspace

Strategy

Turn audience insight and business goals into a clear media plan.

Designers developing a visual mood board

Creative

Create, refine, and review work that stays true to your brand.

Outdoor advertising campaign among city office buildings

Campaigns

Bring your channels together, from launch to optimization.

Colleagues reviewing charts and performance reports

Reporting

Connect performance to outcomes and see what to do next.

A few things
you might be wondering.

How do Google’s different properties work together?

YouTube builds awareness and interest through storytelling. Search captures specific keyword intent, while Shopping turns product interest into purchases. Veriad connects those roles in one plan.

What should we prepare before launch?

Bring your goals and budget, keyword themes for Search, a Merchant Center feed for Shopping, and video and image assets for YouTube and Display. Veriad connects the requirements so each part of the plan is ready for launch.

How do we compare performance?

Give each campaign a measure that fits its role, from reach and video engagement to acquisition cost and conversion value. Veriad brings those results together so you can understand how discovery, consideration, and purchase activity contribute to your goals.

Discover the future of marketing through a live product demo.

Experience Veriad in action, from agentic marketing workflows to seamless collaboration and campaign delivery across channels.

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Curved advertising billboards above a red double-decker bus at Piccadilly Circus, London.